Marketing Manager

You'll run the campaigns that make NECL feel like the biggest thing to happen to football in the North-East. Season launch, playoff push, final week — you own the calendar and the numbers behind it.

• Own the season-long brand calendar and campaign roadmap.
• Lead sponsor activations in partnership with the Sponsorship team.
• Drive ticket sales and matchday footfall in coordination with venue partners.
• Manage agency and freelancer relationships for creative, media and events.
• Own the marketing budget and weekly performance reporting.

• 5+ years in brand marketing with a track record of full-funnel campaigns.
• Comfort running paid media across Meta, Google and YouTube.
• Sharp creative judgement — you know what a great cut, poster or activation looks like.
• Data-literate — comfortable with GA4, campaign dashboards and simple SQL / Sheets.

• Prior in-house at a sports league, club or premium consumer brand.
• Existing relationships with regional agencies and OOH partners in the North-East.
• Working knowledge of CRM and lifecycle tools (Braze, MoEngage).

Guwahati, Assam

• Based full-time at the NECL League Office in Guwahati.
• Regular travel to host venues during launch, playoff and final windows.
• On-ground presence required for major sponsor activations across the region.
• Relocation support offered for candidates outside the North-East.

Role-specific

• Ownership of a marketing P&L from launch.
• Performance bonus tied to Season 1 fan and ticket targets.
• Direct access to sponsor and broadcaster planning cycles.
• Annual learning stipend for a marketing or sports business course.

Every NECL role also includes

• All-access matchday pass for NECL Season 1 across every host city
• Annual NECL merchandise kit and player-tunnel drops
• Health insurance for you and one dependent (full-time roles)
• Learning stipend for football, media or engineering certifications
• Domestic travel and stay covered for on-ground work
• Direct exposure to AIFF, state associations, brand partners and broadcasters
• Founding-team equity conversations for select senior full-time hires
• A culture that treats football as craft, not content

1. 1
   Application review

   Our people team reads every application within 7 working days. If your background fits, we reach out on email to schedule a call.

2. 2
   Intro conversation

   A 30-minute video call with the hiring manager to understand your motivations, your football story and how you like to work.

3. 3
   Craft round

   A short, paid take-home or on-site exercise built around a real NECL problem — no trick questions, no unpaid pitch decks.

4. 4
   Final round & offer

   Meet 2–3 people from leadership and cross-functional teams, then a decision and written offer within 5 working days.